I'm not a tradie. Is this for me?

Yes, if customers find you locally and contact you by phone or form before they book. The service pages are written with trades in mind, because that's most of our customers, but everything on them works the same for a cleaner, a clinic or a mobile service.

Do I have to take everything?

No. Each service works on its own. Most businesses start with one and add the next when the first has paid for itself.

The website is $100 a month, or $1,000 for the year with your own .com.au, with no setup fee. Most other services are add-ons from $10 a month, each with its price on its page. A few — like Google Ads — are priced after a quick chat.

I already have a website. Can I keep it?

Some services, like the AI receptionist and missed-call text-back, work with any website because they run on your phone number. Others, like SEO articles and the chat assistant, are built for sites we host. Tell us what you have and we'll tell you what works with it.

Is there a lock-in contract?

No minimum term on monthly plans — cancel with one email. The yearly plan is paid up front and renews automatically, and you can cancel before it does.

for small businessGet started

For Australian small service businesses

Do the work. We'll handle the rest.

The website, the phones, the quotes and the follow-ups — set up for your business, then kept running. For people who do the work themselves and would rather not spend the evening on the admin.

Tell us about your business See the services

Websites from $100 a month · Add-ons from $10 a month · No lock-in

You're good at the job. It's everything around it.

The phone rings while you're with a customer. By the time you call back, they've booked someone else.

The website was built years ago, nobody has the login, and half of what's on it isn't true any more.

Quotes, invoices and follow-ups happen at night, if they happen at all.

None of that needs a bigger team or new software to learn. It needs the answering, the quoting and the chasing to happen without you sitting down to do them. That's what we set up.

Built for businesses that come to the customer

If customers find you locally and call or message before they book, it fits.

Trades & construction

Plumbers, electricians, builders, landscapers. Calls while you're on the tools, quotes from the driveway.

Optello for Trades →

Cleaning & home services

Cleaners, pest control, pool and garden. Repeat customers, lots of suburbs, and reviews that decide who gets booked.

Health, beauty & wellbeing

Clinics, salons, personal trainers. Questions after hours, enquiries that need answering before they book elsewhere.

Mobile & appointment services

Mechanics, dog groomers, tutors, photographers. A phone that rings while you're with a customer, and a site that answers for you.

Everything we set up

Three jobs: get found, never miss an enquiry, and keep the admin off your evenings. Each service has its own page with how it works and what it costs.

Get found

The website, and everything that puts it in front of the people searching for you.

Website & hostingBuilt before you pay, hosted, and changed whenever you ask. The front door everything else hangs off.$100 a monthRead more →SEO articlesThree to five new articles a month, written around what your customers actually search for.+$30 a monthRead more →Google Business Profile careYour Google profile kept current every month: posts, photos, services and hours.+$40 a monthRead more →Review requestsA text after each job with a one-tap link to your Google review page.+$25 a monthRead more →Google Ads managementGoogle Ads run for you, with every call and enquiry tracked back to the click.+$200 a monthRead more →Extra suburb pagesA properly written page for each extra suburb you service.$50 per pageRead more →Facebook page setupYour business page created and branded, with a Call Now button that rings you.$99 onceRead more →

Never miss a job

Calls, texts and questions answered when you can't get to them.

AI phone receptionistAnswers as your business when you can't, takes the job details, and texts you a summary.+$120 a monthRead more →Missed-call text-backA text back within seconds of a missed call, so the caller waits for you instead of ringing someone else.+$20 a monthRead more →AI website assistantAnswers customer questions on your site at any hour, from your own services, areas and prices.+$60 a monthRead more →

Run the business

Quotes, payments, email and the numbers — the admin that eats your evenings.

Quotes & invoicingBranded quotes accepted and signed online, with a card deposit at acceptance.+$30 a monthRead more →Monthly results reportCalls, enquiries, chats and rankings in one plain email a month.+$15 a monthRead more →Email on your domainMicrosoft 365 or Google Workspace on your domain, set up and looked after.+$10 a monthRead more →

How the pricing works

The website

$100 a month

or $1,000 for the year, with your own .com.au included

Built before you pay anything
Hosting, domain and phone number kept alive
Changes made for you
No setup fee, no minimum term

Add-ons

from $10 a month

The AI receptionist, review requests, SEO articles and the rest. Tick them when you sign up or add them later — each one is a line on the same bill, and you can drop it any time. On the yearly plan, they get a month free too.

After a quick chat

Google Ads, extra suburb pages and anything custom need a conversation first — an ad budget, a list of suburbs, how a process runs now. You get a fixed price before anything is set up.

See the full plans and every add-on price on Optello Hosting.

How it starts

Tell us about the business

What you do, where, and what's costing you the most time or work. A short form or a phone call.

Start with the piece that pays

For most businesses that's the website or the missed calls. Every piece works on its own, and you can add the next when the first has paid for itself.

We set it up and keep it running

Your name, your number, your prices — set up for you. After that, a change is an email to a person, not a ticket or a builder to learn.

The questions people actually ask

I'm not a tradie. Is this for me?: Yes, if customers find you locally and contact you by phone or form before they book. The service pages are written with trades in mind, because that's most of our customers, but everything on them works the same for a cleaner, a clinic or a mobile service.
Do I have to take everything?: No. Each service works on its own. Most businesses start with one and add the next when the first has paid for itself.
What does it cost?: The website is $100 a month, or $1,000 for the year with your own .com.au, with no setup fee. Most other services are add-ons from $10 a month, each with its price on its page. A few — like Google Ads — are priced after a quick chat.
I already have a website. Can I keep it?: Some services, like the AI receptionist and missed-call text-back, work with any website because they run on your phone number. Others, like SEO articles and the chat assistant, are built for sites we host. Tell us what you have and we'll tell you what works with it.
Is there a lock-in contract?: No minimum term on monthly plans — cancel with one email. The yearly plan is paid up front and renews automatically, and you can cancel before it does.

Tell us about the business.

What you do, where, and what's eating your time. A person replies — usually the same day — with what we'd set up first and what it would cost.

Free, and no obligation
A fixed price before anything is set up
Start with one service, add the rest when it pays

Run a trades business? Optello for Trades is built around how a job runs. Just after a website? Optello Hosting.